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Freeplay appoints Black Sheep PR

London, 17th April 2012: Freeplay, the leading manufacturer of wind-up and solar-powered products for the outdoor leisure, emergency preparedness, and aid and humanitarian markets, has appointed London-based Black Sheep Public Relations to provide UK and international public relations support.

The appointment comes as Freeplay unveils its new website ( and prepares to launch a new range of products designed for use in off-grid environments.

John McGrath, Freeplay's Managing Director, says:

"We are pleased to welcome Black Sheep PR to the team and we look forward to working with them to position and build the Freeplay brand both in the UK and around the world.

"Since our inception in 1994, Freeplay has led the field in developing innovative products that harness efficient and sustainable technologies. These are ideal for use in places that do not have access to a regular electricity supply and our new product range offers access to information, communication, light and power. Working with Black Sheep PR will help us to reach those businesses and agencies that can deliver Freeplay's products to those who need them most."

Wind-up and solar-powered radios are the core of Freeplay's range of products, all of which are manufactured to the highest standards and designed to withstand extensive use in harsh environments. The inclusion of features such as lights and mobile phone charging sockets ensure that the products have many practical uses, from distance learning and accessing information on health and agriculture, to supporting the development of small businesses. In addition, Freeplay's Assist radio is especially suited to emergency situations, where its combination of small, lightweight multi-band radio, flashlight, phone charger and in-built emergency siren, offer improved security, particularly for women living in areas at increased risk of attack.

Black Sheep PR's managing director, Nicky Brown, added:

"We are delighted to be working with Freeplay and to be helping this great British company to build their presence within international markets. Not only are Freeplay's products outstanding, but their long experience and deep understanding of their customers' needs provide firm foundations for successful public relations campaigns and subsequent increases in sales."

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